UTM BUILDER
Generate tracking URLs with UTM variables (source, medium, campaign name) for marketing attribution.
Build Marketing attribution URLs using UTM parameters
UTM (Urchin Tracking Module) parameters are tags appended to the end of a URL to track campaign performance in analytics platforms (like Google Analytics). This tool builds tracking links easily.
Key UTM Parameters
- utm_source: The platform driving the traffic (e.g.
google,newsletter). - utm_medium: The marketing channel (e.g.
cpc,email). - utm_campaign: The specific campaign name (e.g.
summer_sale).
Frequently Asked Questions (FAQ)
Do UTM parameters change website content?
No, they only track campaign traffic and do not alter the content or behavior of your website.
Should I use lowercase for UTM values?
Yes, analytics platforms are case-sensitive, so using consistent lowercase values is recommended.